Old posters at the Swann Galleries on August 5


Charles Loupot, Les Cigarettes, Mekka, 1919. Estimate $ 15,000 to $ 20,000.

New York-Swann Galleries’ seasonal offer of Vintage Posters is up for auction Thursday August 5. The sale will include the usual list of advertising and design with outstanding examples of French artists, WWI and WWII propaganda, the Olympics, transportation and more.

Leading the sale is Charles Loupot with Mekka Cigarettes, 1919, a sumptuous and vivid scene of a woman lounging in orange advertising the French cigarette brand ($ 15,000-20,000); as well as that of Loupot Cailler / Milk Chocolate, 1921, ($ 8,000-12,000); and PKZ / Burger – Kehl & C., 1921 ($ 6,000-9,000).

Among the German artists present are Kurt Schwitters & Theo van Doesburg with Kleine Dada evening, 1922, a poster for the first event held at the Haagsche Kunstkring in The Hague in the traveling show of the duo Dada ($ 10,000 to $ 15,000); a rare poster for the 1924 film Die Stadt Ohne Juden designed by R. Leidreiter ($ 4000-6000); and the recognizable style of Josef Fenneker can be seen in Luna – Park / Halensee, circa 1920, one of four designs he created for the Berlin Amusement Park ($ 3,000 to $ 4,000).

Ads for bicycles and automobiles will include Plinio Codognato’s rare Cicli Fiat, circa 1910, an exceptional allegorical image of Mercury attaching its own wings to a bicycle ($ 12,000- $ 18,000); that of Francisco Tamagno Terrot & Co. / Cycles Motorettes, 1909 ($ 4000-6000); and that of Weiluc Bayard / A Clément Builder, 1908 ($ 3,000 to $ 4,000). Aviation and steamers will present one of the two posters produced to promote a documentary on a 57-minute flight made on April 27, 1913, Panama and the canal from an airplane, 1914 ($ 4,000 to $ 6,000); and that of Felix Schwormstädt Hamburg – Amerika Linie / Pleasure cruises, circa 1904 ($ 2,000-3,000).

James montgomery flagg I want you in the US Army, 1917 ($ 5,000 to $ 7,500), an image that has permeated American culture for decades, was part of the propaganda and recruiting posters of the World Wars. Also from World War I, a rare Canadian image imploring Jewish men to enlist in the military ($ 5,000 to $ 7,500); and LN Britton’s design used to promote care and care in American factories, Warning! / Consider the possible consequences if you are without a car in your job, circa 1917 ($ 8,000 to $ 12,000). Two groups of WWII posters with works promoting the purchase of war bonds and incitement to enlistment are present, including works by Harry Morse Meyers, Ronald McLeod, John Atherton , Ferdinand Warren and more ($ 1,200-1,800 each). Also available are two 1941 satirical works by Boris Efimov highlighting the flaws of the ideal Nazi Aryan ($ 1,500-2,000).

Franz Würbel, Olympic Games / Berlin, 1936. Estimate $ 2,000 to $ 3,000.

In a timely offering, vintage Olympics posters include Hernando Gonzallo Villa’s 1932 design for the Santa Fe Railroad promoting travel to Los Angeles for the games ($ 4,000-6,000); the official poster of the 1936 summer match in Berlin by Franz Würbel ($ 2,000-3,000); and a group of 13 posters of The bridge to the future series to bring the 2012 games to the San Francisco Bay Area ($ 3,000 to $ 4,000).

Classic examples of Leonetto Cappiello’s design aesthetic are available with Contratto, 1922 ($ 2,000-3,000), Maurin Quina, 1906 ($ 1,500 to $ 2,000), and Vermouth Martini, circa 1905 ($ 1,500 to $ 2,000). Other advertisements for the drinks include Francsco Nonni with an Art Nouveau design, Cast Iron Meo / Acqua Minerale Naturelle, 1924 ($ 4000-6000); as well as two groups of window cards circa 1946, the first for Manhattan cocktails ($ 700-1,000) and the second, a group of four for Martini cocktails ($ 800-1,200).

Limited exhibition hours will be available until August 4. Appointments are strongly encouraged and can be made directly with a specialist. Swann Galleries staff will prepare condition reports and provide additional photographs of material upon request. Advance auctions can be placed with a sales specialist or on the Swann website, and telephone auctions will be possible. The live online auction platforms will be the Swann Galleries app, Invaluable and Live Auctioneers. The complete catalog and information on offers are available at www.swanngalleries.com and on the Swann Galleries app.

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